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Home / China / Society

Culture and travel among keys to boosting country's consumption

By Cheng Si | China Daily | Updated: 2019-09-22 10:15
A foreign visitor poses with bronze statues in front of a Beijing eatery on Qianmen street. [Photo provided to China Daily]
武汉女人 亲爱的用户,“重庆”客户端现已正式改版升级为“新重庆”客户端。 武汉女人 面对这款呆萌的无人售卖车,不少居民自嘲,“不好好读书,以后东西都不会买”!据了解,新石器无人车是款无人驾驶的电动车,承担着零售、安防、快递、运输等功能,前期投放主要是在社区内进行商品零售,后期会增加安防及信息公告等功能。 论坛资讯 美国副总统彭斯周一(19日)在底特律经济俱乐部发表演讲,声称美方“非常尊重中国人民”,并不希望中国市场遭受损失,但如果美方要与中方达成经贸协议,中方必须遵守各项承诺,包括根据1984年签署的《中英联合声明》尊重香港法律的完整性。 创业 瑶山乡 武汉女人 玉皇庙街道 武汉论坛 洋港镇

The central government is boosting consumption of culture and tourism products as the domestic market expands and people seek more options.

Figures from the Ministry of Culture and Tourism show per capita spending on education, culture and entertainment products reached 1,033 yuan ($145) in the first half of this year, up 10.9 percent year-on-year.

In the tourism sector, about 3.1 billion domestic visits were made by Chinese travelers in the first six months of this year, up 8.8 percent year-on-year, generating revenue of 2.78 trillion yuan, up 13.5 percent year-on-year.

"The culture and tourism market is growing steadily thanks to people's ever stronger desire for consumption," said Wang Xiaofeng, a senior ministry official. "Greater potential in consumption, however, is yet to be fully unleashed."

The central government has stressed the importance of boosting the vitality of the culture and tourism market by improving facilities and products, he said.

The Central Office of the State Council released a guideline late last month that included 10 incentives to encourage more residents to consume culture and tourism products.

The guideline said domestic State-run scenic spots would be encouraged to reduce ticket prices in order to attract more travelers. More convenient payment solutions, incorporating mobile payment platforms and faster mobile networks, should also be offered.

"By 2022, over 90 percent of culture and tourism consumption sites will be covered by 4G or 5G networks," Wang said. "Consumers can also buy tickets online to get quick access to these sites."

Enrichment of the supply of culture and tourism products is also being encouraged. According to the guideline, about 30 world-class art performances will be produced by 2022, and the range of tourism products in areas such as leisure activities, island sightseeing and self-guided tours will be expanded.

Liu Yunan, co-partner with Kchance, a tourism consultancy in Shanghai, said tourism resources will be better used under the guideline.

He said that in the past few years, even though tourism has been listed as a pillar industry by thousands of counties across the nation, the stereotypical view that "developing tourism is developing scenic spots" has persisted.

"With the guideline, tourism will no longer be limited to selling attraction tickets or luring travelers to so-called rural restaurants and will, instead, become the main force to help increase domestic consumption," Liu said.

Dai Bin, president of the China Tourism Academy, said China is upgrading its development pattern with an emphasis on quality, and the culture and tourism sector-with great potential to boost consumption-will help the nation's economic transformation.

"The guideline gives several pieces of advice on stimulating consumption, which I think is great," he said. "For example, lowering ticket prices to attractions.

"Appealing to the mass of potential travelers with lower-priced tickets and public services remains the priority in tourism development, because the most important mission at this time is to secure a supply of basic tour products that are affordable to most people, which will lay a sound foundation for the next step-unleashing their consumption desires."

Dai said vacations and night tourism are also emphasized in the guideline as potential contributors to boosting consumption.

"Data from the academy show that people's consumption from 6 pm to 10 pm almost equals half their consumption during daylight hours," he said. "Vacations also give people more time and opportunities to spend money."

Dai said, however, that lots of work remains to be done to boost culture and tourism consumption.

"For example, a more convenient consumption environment for foreign travelers is needed," he said. "No matter if we're talking about visa issues or language services, they still need to be improved."

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